Identify Your Activators

Meet the Business Activator and Future-proof Your Advisory Firm

Activating the Next Generaton of Advisors

   

Playbook: Harness the Power of Business Activators 

Learn to identify and cultivate the activator mindset within your team to attract and retain high-value clients, drive growth, and build a foundation for succession.

Get practical guidance on how to:

  • Embed training and development into your performance strategy
  • Build team culture based on empathy, collaboration, and shared success
  • Leverage technology and social platforms to expand client networks
  • Use content and thought leadership to drive new business

   

We’ve invested in a team of specialists available to help advisors build deeper client relationships and better practices.

        

      

   

More Business Developer Resources

   

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Unlocking Growth Leaders from Within

Discover how to hire, coach, and promote the next generation of business development talent.

   

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Identify Activator-Aligned Traits

Explore key business developer attributes and how to identify them in interviews and performance reviews.

        

   

All Tool Kits

Put Sidelined Cash to Work
Help Clients Invest with Taxes In Mind
Deepen Client Relationships
Master the Five Principles of High-Performing Teams
Start Succession Planning

        

        

Human Powered

At New York Life Investments, we believe in the power of people and are part of a company that has held this belief for over 175 years. While trends come and go, we’ve seen that when guidance, advice, and partnership converge— something truly special happens. 




 

 

 

   

   

Explore Our Programs 

We’ve built a robust suite of content and tools focused on several key trends and topics that impact your business.