When it comes to investing, you have a wide array of options to choose from to help you meet your financial objectives— stocks, bonds and mutual funds being some of the most familiar. Exchange Traded Funds (ETFs) have become an increasingly popular option, and are advantageous in helping an investor build a diversified, more efficient portfolio. 

ETFs are funds that attempt to replicate the performance of a particular index instead of outperforming it, like a mutual fund. Meaning, ETFs don’t try to “beat” the market, they try to “be” the market.