While it can be tempting to sell in the midst of a downturn, investors who hold their investments historically see much greater returns. As you can see from the chart below, rare, unexpected events—known as Black Swans—can have severe consequences, but the market has recovered each time.

Market Rebounds Over Time

s&p500 performance since 1973

For more information, download our “Staying Rationale During Market Sell-Offs” infographics, which includes a “Tale of Two Investors” to see how your actions today could have an impact on your long-term investment performance.

Investing involves risk, including loss of principal. An investment cannot be made in an index. Past performance is not indicative of future results.

S&P 500 Index is widely regarded as the standard for measuring large-cap U.S. stock-market performance

This material represents an assessment of the market environment as at a specific date; is subject to change; and is not intended to be a forecast of future events or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding the funds or any issuer or security in particular.

This material contains general information only and does not take into account an individual's financial circumstances. This information should not be relied upon as a primary basis for an investment decision. Rather, an assessment should be made as to whether the information is appropriate in individual circumstances and consideration should be given to talking to a financial advisor before making an investment decision.